Sabtu, 26 Januari 2013

[T492.Ebook] Ebook Free The Embodied Image: Imagination and Imagery in Architecture, by Juhani Pallasmaa

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The Embodied Image: Imagination and Imagery in Architecture, by Juhani Pallasmaa

The Embodied Image: Imagination and Imagery in Architecture
Juhani Pallasmaa

All artistic and architectural effects are evoked, mediated and experienced through poeticised images. These images are embodied and lived experiences that take place in ‘the flesh of the world', becoming part of us, at the same time that we unconsciously project aspects of ourselves on to a conceived space, object or event. Artistic images have a life and reality of their own and they develop through unexpected associations rather than rational and causal logic. Images are usually thought of as retinal pictures but profound poetic images are multi-sensory and they address us in an embodied and emotive manner.

Architecture is usually analysed and taught as a discipline that articulates space and geometry, but the mental impact of architecture arises significantly from its image quality that integrates the various aspects and dimensions of experience into a singular, internalised and remembered entity. The material reality is fused with our mental and imaginative realm.

The book is organised into five main parts that look at in turn: the image in contemporary culture; language, thought and the image; the many faces of the image; the poetic image; and finally the architectural image. The Embodied Image is illustrated with over sixty images in pairs, which are diverse in subject. They range from scientific images to historic artistic and architectural masterpieces. Artworks span Michelangelo and Vermeer to Gordon Matta-Clark and architecture takes in Modern Masters such as Mies van der Rohe, Le Corbusier and Alvar Aalto, as well as significant contemporary works by Steven Holl and Daniel Libeskind.

  • Sales Rank: #751557 in Books
  • Published on: 2011-05-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.70" h x .43" w x 6.80" l, .90 pounds
  • Binding: Paperback
  • 152 pages

About the Author
Juhani Pallasmaa is one of Finland's most distinguished architects and architectural thinkers. His previous positions include: Rector of the Institute of Industrial Arts, Helsinki; Director of the Museum of Finnish Architecture, Helsinki; and Professor and Dean of the Faculty of Architecture, Helsinki University of Technology. He has also held visiting professorships at several universities worldwide. Pallasmaa is the author/editor of thirty books, including The Eyes of the Skin: Architecture and the Senses (Academy, 1995 and John Wiley & Sons, 2005) and The Thinking Hand: Existential and Embodied Wisdom in Architecture (John Wiley & Sons, 2009).

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5 of 5 people found the following review helpful.
The "embodied image" of Juhani Pallasmaa
By Manuel F. Lorenzo
Reflection about the city and the city's architecture is currently one of the most imperative topics, not only because of increasing population density, ecological or economical reasons, but also because of aesthetic and philosophical reasons. Especially since the irruption of the steel, glass and concrete architecture, called modern, of the Mies van der Rode, Le Corbusier, etc, which has evolved strongly enough since the second half of the past century, going from a plain classical Functionalism free of useless ornaments to the Mannerist turn of the deconstructive architecture, like Frank Gehry's, in which the Euclidean geometry of buildings starts to be twisted, curving and bending capriciously the walls, or to the post-modern architectonic baroquism in which ornamentation tends to impose itself over function.

In turn, a new critique seems to emerge from these late modern death throes that doesn't try to twist them capriciously anymore, causing a greater dehumanization of art, as Ortega would say, but that seeks to reject and overcome them in a vitalist return to the essential human sources that characterize us in a transcendental way, not longer as metaphysically idealized subjects and fully computerised, but as existential subjects, imperfect, finite and unpredictable, given in relation with a difficult and always dangerous surrounding natural world, since millions of years. Inside this new critique stands out strongly, since the last few years, the figure of Juhani Pallasmaa, a Finish architect of international prestige, who has started with a small book The eyes of the skin. Architecture and the senses (2005), and well received as a necessary lecture in numerous architecture schools around the world - a penetrating critique to the presently predominant architecture in the most developed cities over the world, characterizing it as a predominantly visual architecture, largely made to be looked at. This implies a predominance of image in this new spectacle architecture that converges with the so-called culture of spectacle, the politics that aim to take care of the candidates image, etc., characteristic to the late modern societies.

Pallasmaa's book was followed by other two books which continue and examine the critique to what the author calls architectonic "ocularcentrism", forming a sort of trilogy. This books are: The Thinking Hand. Existential and Embodied Wisdom in Architecture (2009) and The Embodied Image. Imagination and Imagery in Architecture (2011). This set of three books, conceived by the author itself as a triptych, as he points out in the Acknowledgements chapter of his last book, can be interpreted as forming a structure which exemplifies the journey that every theoretical philosophical reflection must do, according to the academic model established by Plato in the famous Allegory of the Cave: critique to appearances, exit of the cave searching the true foundation and return to the cave to reinterpret the appearances from the new point of view acquired with the discovery of the truth. The first aspect of criticism to the purely visual architecture of the city "for the eyes" is approached by Pallasma in The Eyes of the Skin. The way out of this deceitful and alienating world of the present architecture, that seeks to impact with pure imagery, is found, in The Thinking Hand, returning to a new explanation of knowledge developed by contemporary philosophers like Heidegger, Merleau-Ponty, Sartre or Lakoff, that remits to the body and, more precisely to the manual actions, to the Heideggerian "ready to hand", as original source of our immediate relation to the world.

His third book, The Embodied Image. Imagination and Imagery in Architecture (John Wiley & Sons, London, 2011), which culminates the triptych, deals exclusively with the production of images in the present city's architecture reinterpreting the artistic world of image, not visually, substantially and exempt from the rest of the body, but in its necessary connection with the corporality of the subject that creates, or the one who is merely a receptor or spectator of the art that inhabits the city and its sophisticated architectonic buildings. After the rejection and critique of the ocularcentric imagery, which causes the departure of the deceitful world characteristic of Plato's cave and the ascension to the manual hapticity, as the very Platonic "Sun" revealer of our true human condition, Pallasmaa is able now to develop a new liberating point of view. Such a point of view is substantiated in the systematical proposal of constructing a new image of the city, an "embodied image" that doesn't lose its own existential roots in the manual hapticity. As the author itself writes:

"This book was written with the belief that we can liberate and sensitise ourselves through a re-mythicised and re-poeticised understanding of the world, and that human imagination is autonomous, self-generative and limitless. It is encouraging that during the past few decades, scientific imagery seems to have approached poetic imagery, and vice versa. We live in an imaginative world -or worlds- of our own making, and the future of humanity rest entirely on our capacity for imagination. The following chapters analyse the essence of the mental image and imagination, and suggest ways in which we might go about re-rooting the art of architecture in its existential soil" (Pallasmaa, J., The Embodied Image. Imagination and Imagery in Architecture, John Wiley & Sons, London, 2011, p. 24).

To do so, the author carries out in the first chapter an analysis of the image's hegemony in contemporary culture, in which he repeats his diagnosis about de predominance of ocularcentrism in publicity, the numbing and loss of imagination, in the spectacle architecture, etc., with the consequent loss of the sense of reality. In the second chapter we find an analysis of the relation between images, language and thought, in light of new knowledge, like that provided, e.g. by linguists like George Lakoff, with his revaluation of the body's role in the metaphorical images that configure our way of thinking or the advances of neuroscience concerning the localization of the brain functions connected with the verbal and plastic images:

"The relationships and interactions between imagery and language, perception and thought, are fundamental to the understanding of the human mind and creativity. In the past, the prevailing views of language neglected the role of images. During the last few decades, however, psychological and psycholinguistic experiments have revealed and proved the crucial role of the mental images, or neural representations, in language and thought. These views have a crucial significance especially in the philosophies and methodologies of education" ( Op.cit., p. 26).

In the third chapter, the longest in the book, he addresses the multiple types of images (images of matter, multi-sensory, condensed, archetypical, unconscious, metaphorical, empathetic, incomplete, illusory, iconic, epic, poetic images as worlds, etc.) trying to understand what actually happens in the process of imagination, specially when viewed from the new manual bodily perspective, that is, from the new perspective of analysis achieved with the notion of a "lived and embodied image":

"The notion of the image is commonly attached to a schematised visual representation or picture. Yet in our mental life, we constantly deploy mental or imaginary images. The crucial faculty of the image is its magical capacity to mediate between physical and mental, perceptual and imaginary, factual and affectual. Poetic images, especially, are embodied and lived as part of our existential world and sense of self. Images, archetypes and metaphors structure our perceptions, thoughts and feelings, and they are capable of communicating messages of deep time as well as mediating epic narratives of human life and destiny" (Op.cit, p. 40).

In the fourth chapter he tries to carry out an anatomy of the poetic and creative image, considering that in such images two realities coexist simultaneously, the physical and the "unreal" caused by the imagination. In such sense, according to Pallasmaa, it is necessary to bear always in mind this duality without reducing the artistic experience to something merely physical or visual. Therefore,

"The mental or lived image is a central notion in all the arts, although neither artists nor theorists often allude to it. When mentioned, the word `image' usually refers to purely perceptual or visual phenomena. However, the image is the experimental entity, the synthetic perceptual, cognitive and emotional singularity of the artistic work that is perceived, embodied and remembered" (Op.cit.,p. 93).

In the fifth and last chapter, he deals specifically with the image in architecture. His essential idea is that architecture's authentic experience is not a purely visual or gestaltic experience, in the way that the dominant Post-Bauhaus fashion suggests, but rather:

"....confrontations, encounters and acts which Project and articulate specific embodied and existential meanings. A building is encountered, not only viewed; it is approached, confronted, entered, related to one's body, moved about, and utilized as a context and condition for activities and things. A building directs, scales and frames actions, interrelations, perceptions and thoughts. Most importantly, it articulates our relations with other people as well as with the `human institutions', to use a notion put forward by Louis Kahn. Architectural constructions concretise social, ideological, cultural and mental order by giving them metaphorical material form" (Op., cit., p. 124).

Lastly, we will only refer here, to end this brief review, to what Pallasmaa considers the most primary images of architecture:

"In the order of their ontological emergence, the primal images of architecture are: floor, roof, wall, door, window, hearth, stair, bed, table and baths. This view significantly assumes that architecture is born with the establishment of the floor, a horizontal surface, rather than the roof. As was pointed out earlier, profound architectural images are acts rather than formal entities or objects. These entities permit and invite: the floor invites movement, action and occupation; the roof projects shelter, protection and experiences of insideness; the wall signifies the separation of various realms and categories of spaces, and it creates, among other things, privacy and secrecy. Each one of the images can be analysed in terms of its ontology as well as its phenomenological essence.

Architectural experience arises ontologically from the act of inhabiting, and consequently, the primal architectural images can be most clearly identified in the context of the house, the human dwelling" (Op. cit., p.129).

To conclude, Pallasmaa's proposal, in this third book, falls within the consideration of the architectonic images, or artistic in general, not anymore as substantial entities or purely visual representations, but as embodied images, given in their genetic relation with very complex actions, understudied to date, of bodily organs, obstinately relegated in such a sense, like our own hands.

Manuel F. Lorenzo

[...]

2 of 12 people found the following review helpful.
The Embodied Image: Imagination and Imagery in Architecture (Architectural Design Primer) [Paperback]
By dboeck
its great
I've read two of his other books and they all have a lot to say about technology and creativity

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Senin, 21 Januari 2013

[R568.Ebook] Download PDF U Can: Statistics For Dummies, by Deborah J. Rumsey

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U Can: Statistics For Dummies, by Deborah J. Rumsey

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U Can: Statistics For Dummies, by Deborah J. Rumsey

Make studying statistics simple with this easy-to-read resource

Wouldn't it be wonderful if studying statistics were easier? With U Can: Statistics I For Dummies, it is! This one-stop resource combines lessons, practical examples, study questions, and online practice problems to provide you with the ultimate guide to help you score higher in your statistics course. Foundational statistics skills are a must for students of many disciplines, and leveraging study materials such as this one to supplement your statistics course can be a life-saver. Because U Can: Statistics I For Dummies contains both the lessons you need to learn and the practice problems you need to put the concepts into action, you'll breeze through your scheduled study time.

Statistics is all about collecting and interpreting data, and is applicable in a wide range of subject areas—which translates into its popularity among students studying in diverse programs. So, if you feel a bit unsure in class, rest assured that there is an easy way to help you grasp the nuances of statistics!

  • Understand statistical ideas, techniques, formulas, and calculations
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U Can: Statistics I For Dummies contains everything you need to score higher in your fundamental statistics course!

  • Sales Rank: #660347 in eBooks
  • Published on: 2015-07-08
  • Released on: 2015-07-08
  • Format: Kindle eBook

From the Back Cover

Surmount statistics with these key lessons, practice problems, and easy-to-follow examples.

Statistics is hard, but you no longer need to be deluged by data. With U Can, studying the key concepts from your class just got easier than ever before.

Simply open this book to find help on all of the topics in your statistics class. You'll get clear content review, step-by-step examples, and hundreds of practice problems to help you really understand and retain each concept.

Stop feeling intimidated and start getting higher scores in class.

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About the Author

Deborah J. Rumsey, PhD, is a professor of statistics and the director of the Mathematics and Statistics Learning Center at the Ohio State University. David Unger is a faculty member in the Department of Statistics at the University of Illinois at Urbana-Champaign.

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3 of 3 people found the following review helpful.
A good supplement, a not so good textbook
By Michael Callaghan
While this book does not go into software and applications thereof, it is nonetheless an excellent introduction for a beginner. I had previously purchased (and worked through most of) The Complete Idiot's Guide to Statistics, but this book really takes more time in the hand-holding stage, simply explaining the concepts, reducing them (which could be a drawback for some people) to their basic fundamentals. So I don't see this a textbook, necessarily, but a supplement to one. The first four or five chapters to this make an excellent primer for whether statistics will be relevant to the reader, and it never really gets too aggressive in its presentation of the math beyond that. And, as has been already pointed out, there is no discussion of applied software.

I would give this three stars for its simple approach, but it is named "U Can", and it is not meant to be a stand alone source of information. I think for it purpose it does very well.

But be clear: This will not be sufficient if you are taking a statistics class, but it might help to clarify basic concepts that get rushed past with more detailed information sources. Bear in mind I am an enthusiast, I do not study math for school - so my opinion should be gauged accordingly. Even so, this is a good book to pair with a more 'conventional' textbook. Recommended in that context, or to see if you have an active enough interest in statistics to explore the subject further.

2 of 2 people found the following review helpful.
Nice coverage if it was written in the 1960s
By I Teach Typing
I teach university level statistics and I find this book to be lacking because it covers no modern statistical methods and it has no coverage of analysis software. If you are taking a high school level statistics class where you are not allowed to use a computer and if your teacher is still using methods from the 1960s this is not bad at all. In general the writing and the graphics are nice and clear if you want to do things like calculate a median (or draw a box plot) by hand. Nobody in their right mind works like this any more. Perhaps worse is the fact that fundamental statistical topics are missing. Bayesian statistics, which are the backbone for a huge number of modern methods are not even mentioned in the index.

If you need something to supplement your work in high school class that stresses hand calculations consider this. If you are not stuck working like the early 1960s consider OpenIntro Statistics: Third Edition instead. It is clear and has great coverage of both SAS and R on the books website.

1 of 1 people found the following review helpful.
BRAVO FOR STATS FOR DUMMIES!!!!
By The Three Woods
PHEW! Finally something that makes Stats more fun and interesting for teens. I happened to like stats in school and was disappointed when the concept and importance wasn't discovered by my students. Stats for Dummies is done exactly as the other "Dummies" collections are. Everything is explained in full detail. You receive the simplest of instructions that are easy to understand and help grades go up instead of down. This is a must need for every student who is struggling in their Stats class.

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Senin, 14 Januari 2013

[H801.Ebook] Download PDF Death Be Not Proud, by John Gunther

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Death Be Not Proud, by John Gunther

Deeply moving, this true story relates a father's recollection of his son's courageous and spirited battle against the brain tumor that would take his life at the age of seventeen.

  • Sales Rank: #2707657 in Books
  • Brand: Brand: Buccaneer Books
  • Published on: 1997-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .87" h x 5.84" w x 8.82" l, .99 pounds
  • Binding: Hardcover
  • 231 pages
Features
  • Used Book in Good Condition

About the Author
John Gunther was born on August 30, 1901 on the North Side of Chicago. He was one of the best known and most admired journalists of his day, and his series of "Inside" books, starting with Inside Europe in 1936, were immensely popular profiles of the major world powers. One critic noted that it was Gunther's special gift to "unite the best qualities of the newspaperman and the historian." It was a gift that readers responded to enthusiastically. The "Inside" books sold 3,500,000 copies over a period of thirty years.

While publicly a bon vivant and modest celebrity, Gunther in his private life suffered disappointment and tragedy. He and Frances Fineman, whom he married in 1927, had a daughter who died four months after her birth in 1929. The Gunthers divorced in 1944. In 1947, their beloved son Johnny died after a long, heartbreaking fight with brain cancer. Gunther wrote his classic memoir Death Be Not Proud, which was published in 1949, to commemorate the courage and spirit of this extraordinary boy. Gunther remarried in 1948, and he and his second wife, Jane Perry Vandercook, adopted a son. John Gunther died on May 29, 1970.

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173 of 178 people found the following review helpful.
"And soonest our best men with thee do go" -- John Donne
By Loren D. Morrison
John Gunther wrote DEATH BE NOT PROUD as a moving record of the last months of the life of his son, Johnny, who had died, as the result of a brain tumor, at the age of seventeen. Throughout his long and painful fight for his life, Johnny had maintained a cheerful outlook, and continued to hope that, somehow, he would go on. His father, in writing this book, made sure that Johnny did go on.
I'm sad that some of the younger (I assume) reviewers of this book found it wanting in pathos, or whatever it was that they thought was missing. Perhaps, with the coming of maturity, they will realize what a remarkable book it is. The fact that John Gunther was able to write this book at all, probably with tears in his eyes, was an amazing feat.
The death of a child is probably the most heart-wrenching loss that anyone can experience. I know. I, too, lost a son aged seventeen. That was 21 years ago, just three months after my son's seventeenth birthday. The pain of that loss is still with me after all those years. Just writing a review of John Gunther's book is almost too much. How much more difficult must it have been for Gunther to write DEATH BE NOT PROUD within two years of Johnny's death.
In spite of his own pain, Gunther wrote this book in hopes that other children and their parents who might find themselves in a similar situation "may derive some modicum of succor from the unflinching fortitude . . . . with which he (Johnny) rode through his ordeal to the end."
Before Johnny died he wrote a poem of prayer that ended as follows:
"Accept my gratitude
for all thy gifts
and I shall try
to fight the good fight. Amen"
And this when he knew he hadn't long to live. What a remarkable young man!

1 of 1 people found the following review helpful.
A More Meaningful Read Thirty Years Later
By Alane
This book was brought to me by my now deceased grandfather more than 30 years ago. He was a fan of John Gunther Sr., and was deeply touched by John Jr.'s indomitable and loving spirit. As a young teen, I too was impressed with John Jr. I recently thought of the book when someone mentioned the actor Robby Benson. As a nurse and more importantly a mother of three, including a boy of Jr.s age, I felt a need to reread this memoir. I was immediately struck by three things: how far medicine has come since the late 1940s, the beautiful writing style of the author, and of course the depth and commitment of both of John Jr.s parents as they came together despite being divorced to love, and help make their son's journey easier. Part of what really touched my heart was the way each parent met John Jr.s needs in such different manners. This book could have turned into a maudlin "why us" story. The fact that it never did is both a testament to the author himself, and the very special young man at the center of the memoir. It is a wonderful read that spans the test of time. Additionally, I would like to add that despite all of medicine's advances, even now in the 21rst century, a similar diagnosis is just as serious, as I am reading another touching memoir called " Maryn's Hope-Memoir of a Beautiful Life by her mother Annette Cells.

1 of 1 people found the following review helpful.
saving my son
By shirley
It is a real hard thing to try to make you understand what I have to say, only just say it. when I was in school and about 12 years old I bought this book. I read it over and over. It touched me more than I can say. The story is told by John Gunther. The story of his sons life with brain cancer. Johnny was only 17 years old when died, He spent years upon this earth in his 17 years. His whole family was changed by this young boy. That is to be expected of any family. But this was much different than you could ever think unless you live it. reading this book can bring love, hate, joy, hurt, and a new meaning to life for you and the love for your children and others. I know ! I was not there, but with God,a great doctor, and the impression this book was to my son. I got to keep my son 11 more years. You see, my son read this book when he was about 12 years old. I was so attached to this book I kept it for all these years. Some how even as a child I had a heart felt feeling as though Johnny was my own. And then one day he was!! In my own son! He had brain tumors most his life. He lived much as Johnny did. When the time came for my sons first surgery he refuged to have the surgery. It was so sever when they found it they had to do the surgery right away. My son said no. He was 14 years old. I was devastated, the doctors did not even say he would live at all. They expected the worse. but wanted to take the chance and I sure wanted that also. But my son still said no! The surgery was scheduled but he kept to , No!! Then the day before the surgery was planned his doctor came in to try to talk to us and make him understand how much this would mean to him. As the doctor sat on the bed beside my son, he ask his doctor had he ever heard of Johnny Gunther and the doctor said yes. He asked have you ever read the book? The doctor said yes. He asked was he like Johnny. The doctor said we need to find out for sure. we need to do the surgery. The doctor looked at my son and said, my father taught the doctor who did Johnny's' surgery. and took care of him. We all looked at the doctor with disbelief but the doctor repeated it and said I promise. My son reached and hugged the doctor and said ok do the surgery. We all cried that day, and hugged so much, the doctor did not want to leave that room. The doctors told me don't hope but pray as hard as we could. The next day he was in surgery for 8 and1/2 hours. I asked if I could stand in the hall while they wheeled him from recovery to ICU they said I could and approx. 21 others who were there for his surgery. As I saw the bed turn the corner I ran to the bed. I said I love you my baby. He opened the eye not covered and with his hand reached out for mine and said "momma I love you, too". No way to describe that moment. He lived the rest of his life much as Johnny did. He went to live in heaven in 1997. Please read the book. My book got lost, Never did I ever expect to see it again. So I just tried, gave it a long shot never believing I would ever find one again. And on amazon they found that book with the same cover as mine. Looked just like it, with a little wonderful ware just as mine did. What a wonder life is. Only at amazon!

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Jumat, 11 Januari 2013

[B783.Ebook] PDF Ebook The Job Description Handbook, by Margie Mader-Clark

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The Job Description Handbook, by Margie Mader-Clark

Everything you need to define the job, step by step

Every job has a description -- and if you craft it carefully, you can use a job description for effective hiring, new employee orientation, evaluating performances, discipline and plan for future growth. But if it's poorly written (or not written at all), your company can face all sorts of problems, from low employee morale to legal troubles.

To meet your company's changing needs, The Job Description Handbook, an all-in-one resource, can help you create HR documents that provide the details of every job's duties, requirements, qualifications -- and much more.

This book, written in Nolo's signature plain-English style, will help you:

. create a good job description
. hire qualified employees
. evaluate an employee's job performance
. plan for your company's future needs
. avoid legal traps
. troubleshoot a description

The book also provides checklists, worksheets, resources, sample language and step-by-step instructions that you can use to create job descriptions that will work in the real world.

--Download forms for book at nolo.com

  • Sales Rank: #152646 in Books
  • Brand: Mader-clark, Margie
  • Published on: 2013-03-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.72" h x .54" w x 6.18" l, .90 pounds
  • Binding: Paperback
  • 264 pages

Review
"Can help you turn a tedious task into a valuable management tool for hiring the best possible people."� Accounting Today

About the Author
Margie Mader-Clark has worked at the highest levels of the HR profession for more than 15 years, primarily in the fast-paced world of Silicon Valley. She has experienced the power of good management -- and the devastating impact of poor management. Mader-Clark has worked with numerous companies to develop commonsense HR principles to guide their employment policies.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Worked well!
By Kathryn D. Eaton
This book is something that many companies could use to develop their own job descriptions. It was useful for my own job description and I will probably pass it on to others who may be able to use its resources.

2 of 2 people found the following review helpful.
A great book with practical insight.
By Indrajith
This explains the potentials of Job Descriptions well.

0 of 0 people found the following review helpful.
An easy, uncomplicated read providing good input and worksheets for ...
By Richard L Moorhead
An easy, uncomplicated read providing good input and worksheets for developing job descriptions. Does not cover in very much depth the physical demands and working conditions piece, which I was looking for. I work in an industry that employs a large variety of positions, indoors and outdoors, desk jobs and physically laborious jobs, and in various weather conditions, and we'd like to address physical demands for ADA purposes. This book seems more appropriate for companies whose jobs don't have such a variety of conditions. I did like, however, the simplicity in which it covered the other aspects of job descriptions.

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Minggu, 06 Januari 2013

[B647.Ebook] Ebook Free Inside the Nudge Unit: How small changes can make a big difference, by David Halpern

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Inside the Nudge Unit: How small changes can make a big difference, by David Halpern

Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

  • Sales Rank: #126299 in eBooks
  • Published on: 2015-08-27
  • Released on: 2015-08-27
  • Format: Kindle eBook

Review
"A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human" Steve Hilton, former Senior Advisor to David Cameron and author of More Human "David Halpern has written a magnificent book about a revolution at the heart of the British government. It's a riveting tale - and essential reading for anyone who wants to know how to make big changes happen" Rohan Silva, former Senior Advisor to David Cameron and co-founder of Second Home "David Halpern presents a masterclass on how to embed behavioural insights into the fabric of an organisation. This book is full of numerous examples on not just excellent behaviourally informed programs as well as terrific practical advice on how to get these programs up and running!" Dilip Soman, India Innovation Institute "Intriguing" The Sunday Times Culture Magazine "If you want to understand how things work - or, as is more often the case, how they don't - David Halpern's Inside the Nudge Unit explains how to change people's behaviour in subtle but profound ways. Politicians of all parties, whether winners or losers this year, could learn from it." Guardian

About the Author
Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister's Strategy Unit (2001-2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT has led to numerous changes in government policy - from different ways of spending and saving money, to changes in regulation and legislation - and above all, to remarkable results.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Buy this Book! Way more than the name would suggest.
By Reisechica
I'm a bit sad to see that this book hasn't caught on like wildfire. It's been a game changer for my team. We are reading it together and seeking to take its lessons to apply specifically to our sphere (retention of students in higher ed, as it happens). It's a bit wonky at the start but gets into so many practical, head-slapping ideas which spark conversation and ideas. We've made some 'small' changes in how we communicate, when, what it looks like, etc., and we are seeing big results. I am evangelizing this book whenever possible (and have bought up a number of the paperback copies) but not seeing it take off. The name is perhaps off-putting, and maybe there are some 'nudge' messages about marketing of books in all of that. From my perspective and that of my team, this book is really helping us frame how we conduct our business.

1 of 1 people found the following review helpful.
The best Behavioral Economics book, Doctoral student certified, anyone can read and understand.
By Jacob C. Decker
Spring for the hard cover. Mine is all dog eared, highlighted, and has notes in the margins. Inside the Nudge Unit is much more about practical application and comes from the experience of government policy shifts. This book is less about economics from a philosophical stand point. The book would probably flow faster if I wasn't marking something on almost every page for reference later. This is not a book telling you about the foundations of economics (read Misbehaving). This book tells you what a department in the British government actually did, how they implemented it, what worked and didn't work, what they proved would be successful but weren't able to implement through the bureaucracy, and their thoughts and goals for the future. This book does a nice job sourcing the main take-a-ways of research papers and experiments without bogging things down in academic fluff. If you want something more technical then you're probably already able to access research journals. This book is meant to me more accessible. I've cited this book in my doctoral assignments many times and it's only been out 3 months. Other Books on the same topic: Misbehaving is a faster more humorous read, and full of great historical/philosophical information as well. Misbehaving: The Making of Behavioral Economics (Both are much better than Nudge which started the whole thing and was a best selling book of the year for many people) Nudge: Improving Decisions About Health, Wealth, and Happiness

2 of 2 people found the following review helpful.
Great read- highly recommend this book
By Michael Davis
Great read, highly recommend this book for anyone who wants to understand more about behavioural insights and how it has practically shaped policy making and the policy making process.

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Sabtu, 05 Januari 2013

[C461.Ebook] Free Ebook Poster-Art: Innovation in Poster Design, by Charlotte Rivers

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Poster-Art: Innovation in Poster Design, by Charlotte Rivers

Explore one of the most accessible and effective art forms

Posters have long been an integral part of the cityscape. Not only do they provide useful information, but they are also outdoor exhibitions of graphic art. Poster-Art explores the exciting area of poster design in a timely and essential examination of everything that goes into making a poster. The book looks at how the color, artwork, and typography are used to achieve a successful design: attention grabbing, succinct, convincing, and memorable. Poster-Art showcases an international collection of graphic design in this continually developing area. From mass-market designs to exclusive, limited-edition works, the book explores both the creative inspiration behind the works, as well as the practical considerations. Through its detailed analyses, Poster-Art leaves no stone unturned in its exploration of the exciting area of poster design.

  • Sales Rank: #11313313 in Books
  • Published on: 2011-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .55" w x 10.28" l, .0 pounds
  • Binding: Paperback
  • 160 pages

About the Author
Charlotte Rivers started her career at design title Graphics International (now Grafik) before moving to Sydney, Australia, to work at media and marketing title Ad News. Since returning to the UK she has contributed to a number of magazines, including Cent, Grafik and PRINT (New York), and worked as editorial coordinator for Lab magazine. Charlotte lives in London, UK.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Visually Excellent!
By Nick Karasavvidis
I got this book to give me some more ideas in poster design and it's fantastic! Some works are really arty and don't really communicate the fundamentals of who, when and where, clearly however, there are a great many examples in here of excellent poster design concepts and artwork. Overall if you're simply looking for a whole bunch of different visual idea's then this book is great!

0 of 0 people found the following review helpful.
surprisingly good
By F. A. Pinto
I bought this book with suspicious in mind but it came out to be a really good surprise. The posters inside are indeed innovative, and most of them are extremelly well conceived and beautifully crafted: a great source of inspiration to most designers. A short explanation follows each of them and adds a lot to it.

On the other side, the editorial project is quite poor. Lots of unecessary graphics and 'water marks' that stand in the way of the important pictures.

0 of 0 people found the following review helpful.
Not what I expected
By Amanda
This book was not as good as I had hoped and expected. Delivery was fast and it was in good condition. Just would not suggest the book!

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Jumat, 04 Januari 2013

[X734.Ebook] Free PDF Developing & Managing Your School Guidance & Counseling Programs

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Developing & Managing Your School Guidance & Counseling Programs

  • Published on: 1800
  • Binding: Paperback

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