Sabtu, 28 April 2012

[P829.Ebook] Ebook La China de Mao y la guerra fria/ Mao's China And the Cold War (Spanish Edition), by Chen Jian

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La China de Mao y la guerra fria/ Mao's China And the Cold War (Spanish Edition), by Chen Jian

Este exhaustivo estudio de la experiencia china en la Guerra Fr�a revela el determinante papel que desempe�� Pek�n en la configuraci�n del sesgo adoptado en la confrontaci�n entre Estados Unidos y la Uni�n Sovi�tica. El �xito de la revoluci�n comunista china de 1949 dispuso el escenario. Los problemas de la guerra de Corea, las crisis del estrecho de Taiwan y la guerra de Vietnam -todos los cuales involucraron a China como actor primordial- constituyeron los �nicos conflictos �calientes� del per�odo de la Guerra Fr�a, ya que convirtieron el este de Asia en el principal campo de batalla, creando al mismo tiempo las condiciones que impidieron que las dos superpotencias entablasen una confrontaci�n militar directa. La ruptura de Pek�n con Mosc� y su acercamiento a Washington transformaron de modo fundamental el equilibrio de poder internacional y, finalmente, desembocaron en el fin de la Guerra Fr�a al producirse el derrumbamiento del imperio sovi�tico y el declive del comunismo internacional. Basado en fuentes que incluyen algunos documentos chinos recientemente desclasificados, este libro ofrece ideas pioneras sobre el transcurso y el resultado de la Guerra Fr�a.

  • Sales Rank: #5103839 in Books
  • Published on: 2005-05
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 9.50" h x 6.25" w x 1.00" l, 1.40 pounds
  • Binding: Paperback
  • 464 pages

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Kamis, 26 April 2012

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Six Four: A Novel, by Hideo Yokoyama

International Bestseller

Winner of the Best Japanese Crime Fiction of the Year Award

“Already a bestseller in Japan and the U.K., this cinematic crime novel suffused with fascinating cultural details follows a police department reinvestigating a chilling kidnapping that stumped them 14 years earlier.” ―Entertainment Weekly, The Must List

THE NIGHTMARE NO PARENT COULD ENDURE. THE CASE NO DETECTIVE COULD SOLVE. THE TWIST NO READER COULD PREDICT.

For five days, the parents of a seven-year-old Japanese schoolgirl sat and listened to the demands of their daughter’s kidnapper. They would never learn his identity. And they would never see their daughter alive again.

Fourteen years later, the mystery remains unsolved. The police department’s press officer―Yoshinobu Mikami, a former detective who was involved in the original case and who is now himself the father of a missing daughter―is forced to revisit the botched investigation. The stigma of the case known as “Six Four” has never faded; the police’s failure remains a profound source of shame and an unending collective responsibility.

Mikami does not aspire to solve the crime. He has worked in the department for his entire career, and while he has his own ambitions and loyalties, he is hoping simply to reach out to the victim’s family and to help finally put the notorious case to rest. But when he spots an anomaly in the files, he uncovers secrets he never could have imagined. He would never have even looked if he’d known what he would find.

An award-winning phenomenon in its native Japan―more than a million copies sold, and the winner of the Best Japanese Crime Fiction of the Year award―and already a critically celebrated top-ten bestseller in the U.K., Hideo Yokoyama’s Six Four is an unforgettable novel by a literary master at the top of his form. It is a dark and riveting plunge into a crime, an investigation, and a culture like no other.

  • Sales Rank: #20273 in Books
  • Brand: Farrar Straus and Giroux
  • Published on: 2017-02-07
  • Released on: 2017-02-07
  • Original language: English
  • Dimensions: .36" h x 1.75" w x 6.35" l, .0 pounds
  • Binding: Hardcover
  • 576 pages
Features
  • Farrar Straus and Giroux

Review

"Not only is Six Four an addictive read, it is an education about Japan, its police and its society, and simply one of the best crime novels I have ever read." --David Peace, author of GB84 and The Damned Utd

"A classic plot [which] suddenly turns into one of the most remarkable revenge dramas in modern detective fiction...[It] will leave even the most observant reader gasping." --The Sunday Times

"Epic in ambition, [Six Four] unfurls like a flower in the spring sunlight, steadily increasing its grip as it does so." --Daily Mail

"Hideo Yokoyama's Six Four, translated by Jonathan Lloyd-Davies, is by no means just another mystery novel, but rather an award-winning cultural phenomenon on the scale of Stieg Larsson's Millennium Trilogy . . . There is a lot of buzz around this book, all of it well deserved . . . Yokoyama's prose is crisp and skillfully translated; the plot . . . is thoroughly believable and compelling. This is a major book, one that will stay in your mind well after you have turned the last page." --Bruce Tierney, BookPage (Top Pick in Mystery)

"Extremely detailed style and carefully wrought characters. Six Four succeeds on several levels: as a police procedural, an incisive character study, and a cold-case mystery." --Jane Murphy, Booklist

"[Six Four] takes leisurely twists into the well-kept offices of Japan's elite while providing a kind of informal sociological treatise on crime and punishment in Japanese society, to say nothing of an inside view of the police and their testy relationship with the media. Elaborate, but worth the effort. Think Jo Nesbo by way of Haruki Murakami, and with a most satisfying payoff." --Kirkus Reviews



"Six Four avoids every crime-fiction cliche. The reward is a gripping novel . . . Complex, ingenious and engrossing . . . strikingly original . . . Jonathan Lloyd-Davies has translated Six Four with unobtrusive brio . . . Yokoyama possesses that elusive trait of a first-rate novelist: the ability to grab readers' interest and never let go." --Dennis Drabelle, The Washington Post

"Not only is Six Four an addictive read, it is an education about Japan, its police and its society, and simply one of the best crime novels I have ever read." --David Peace, author of GB84 and The Damned Utd

"A classic plot [which] suddenly turns into one of the most remarkable revenge dramas in modern detective fiction...[It] will leave even the most observant reader gasping." --The Sunday Times

"Epic in ambition, [Six Four] unfurls like a flower in the spring sunlight, steadily increasing its grip as it does so." --Daily Mail

"Hideo Yokoyama's Six Four, translated by Jonathan Lloyd-Davies, is by no means just another mystery novel, but rather an award-winning cultural phenomenon on the scale of Stieg Larsson's Millennium Trilogy . . . There is a lot of buzz around this book, all of it well deserved . . . Yokoyama's prose is crisp and skillfully translated; the plot . . . is thoroughly believable and compelling. This is a major book, one that will stay in your mind well after you have turned the last page." --Bruce Tierney, BookPage (Top Pick in Mystery)

"Extremely detailed style and carefully wrought characters. Six Four succeeds on several levels: as a police procedural, an incisive character study, and a cold-case mystery." --Jane Murphy, Booklist

"[Six Four] takes leisurely twists into the well-kept offices of Japan's elite while providing a kind of informal sociological treatise on crime and punishment in Japanese society, to say nothing of an inside view of the police and their testy relationship with the media. Elaborate, but worth the effort. Think Jo Nesbo by way of Haruki Murakami, and with a most satisfying payoff." --Kirkus Reviews



"Absorbing . . . Six Four is an intensely complicated work, fleshed out by dozens of well-sketched characters, filled with changing perceptions and surprising twists . . . Its rewards are commensurate: unexpected revelations and quiet instances of human connection." --Tom Nolan, The Wall Street Journal, The Best New Mysteries

"Six Four avoids every crime-fiction cliche. The reward is a gripping novel . . . Complex, ingenious and engrossing . . . strikingly original . . . Jonathan Lloyd-Davies has translated Six Four with unobtrusive brio . . . Yokoyama possesses that elusive trait of a first-rate novelist: the ability to grab readers' interest and never let go." --Dennis Drabelle, The Washington Post

"Already a bestseller in Japan and the U.K., this cinematic crime novel suffused with fascinating cultural details follows a police department reinvestigating a chilling kidnapping that stumped them 14 years earlier." --Entertainment Weekly, The Must List

"Six Four arrives in America as one of the most anticipated titles of the year . . . Yokoyama's novel is a Jenga tower, each plot point and peripheral character part of an intricate balance . . . What is perhaps most striking about Six Four is the number of stories it contains. It probes the cruelty, pettiness and endless face-saving and ass-covering that come with bureaucratic infighting, as well as the anguished obsession that plagues the bereaved. It's an exhaustive police procedural, but one with broken families and, in the relationship of Mikami and his wife, Minako, snapshots of a tender marriage . . . It's Yokoyama's gift for . . . subtle, multivalent storytelling, for gracefully toying with and escaping genre convention, for matching ambiguity with whodunit resolutions, that makes Six Four a demanding and absorbing book." --Dotun Akintoye, O: The Oprah magazine

"Six Four makes its U.S. debut four years after it came out in Japan, where it was a literary blockbuster. The book sold more than a million copies and was adapted both for film and for TV. Part of its appeal was the way it illuminated the country's deep tradition of hierarchy and control. This is a story about frustration at work--wanting to do what's right vs. needing to do what's expected. Though it deploys common tropes of crime fiction and its lightly noir style, Six Four's unusual focus on the PR side of police work sets it apart and gives it unexpected heat. Yokoyama avoids simplistic moralizing, and instead offers the reader a compelling interrogation of duty." --Sarah Begley, Time magazine

"Not only is Six Four an addictive read, it is an education about Japan, its police and its society, and simply one of the best crime novels I have ever read." --David Peace, author of GB84 and The Damned Utd

"A classic plot [which] suddenly turns into one of the most remarkable revenge dramas in modern detective fiction...[It] will leave even the most observant reader gasping." --The Sunday Times

"Epic in ambition, [Six Four] unfurls like a flower in the spring sunlight, steadily increasing its grip as it does so." --Daily Mail

"Hideo Yokoyama's Six Four, translated by Jonathan Lloyd-Davies, is by no means just another mystery novel, but rather an award-winning cultural phenomenon on the scale of Stieg Larsson's Millennium Trilogy . . . There is a lot of buzz around this book, all of it well deserved . . . Yokoyama's prose is crisp and skillfully translated; the plot . . . is thoroughly believable and compelling. This is a major book, one that will stay in your mind well after you have turned the last page." --Bruce Tierney, BookPage (Top Pick in Mystery)

"Extremely detailed style and carefully wrought characters. Six Four succeeds on several levels: as a police procedural, an incisive character study, and a cold-case mystery." --Jane Murphy, Booklist

"[Six Four] takes leisurely twists into the well-kept offices of Japan's elite while providing a kind of informal sociological treatise on crime and punishment in Japanese society, to say nothing of an inside view of the police and their testy relationship with the media. Elaborate, but worth the effort. Think Jo Nesbo by way of Haruki Murakami, and with a most satisfying payoff." --Kirkus Reviews

About the Author

Hideo Yokoyama was born in 1957. He worked for twelve years as an investigative reporter with a regional newspaper north of Tokyo before becoming one of Japan’s most acclaimed fiction writers. His exhaustive and relentless work ethic is known to mirror the intense and obsessive behavior of his characters, and in January 2003 he was hospitalized following a heart attack brought about by working nonstop for seventy-two hours. Six Four is his sixth novel, and his first to be published in English.

Jonathan Lloyd-Davies studied Japanese at the University of Durham and Chinese at Oxford. His translations include Edge by Koji Suzuki, with cotranslator Camellia Nieh; the Psyche Diver trilogy by Baku Yumemakura; Gray Men by Tomotake Ishikawa; and Nan-Core by Mahokaru Numata. His translation of Edge received the Shirley Jackson Award for best novel. Originally from Wales, he now resides in Tokyo.

Most helpful customer reviews

41 of 45 people found the following review helpful.
Long and Boring
By Drwo
I am a fan of Japanese novels and after reading a review of this book in the NYT, I was prepared to love it. Japanese novels are often complex and involve many characters, some of whom are not central to the plot but are so well developed the reader is happy to spend time learning about them.

This novel also has many characters - way too many. The plot centers around a 14 year old kidnapping which remains unsolved and that could have been a compelling narrative. Unfortunately, there is a second and even a third plot woven into the story, one of which might have been an interesting thread were it not for the other. Mikami, the central character, has been removed from his position in Criminal Investigations and made Press Director for the police. Mikami has personal reasons for remaining in his post as press director, a position for which he has no training and hates. His daughter, Ayumi, has run away from home and he wants to insure that the police and the press keep looking for her.

However, much of this long novel is given over to the fighting between Mikami and the press. There are multiple scenes, all of which are threats by the press and attempts by Mikami to keep the press from speaking directly to anyone but he and his staff. These scenes lend heft to the book but add so little to the plot that, well written as it is, it was impossible to give this book the truly positive review I expected to write. It is as though this book could not decide whether it wanted to be a crime novel or a novel about the conflict between the press and the police so it went with both.

Much of what is learned about the kidnapping is anticlimactic and, all in all, this was a disappointment.

3 of 3 people found the following review helpful.
Six Four by Hideo Yokoyama: A review
By PlantBirdWoman
This book was a sensation when it was first published in Japan in 2011. Published in English in the UK last year, it also garnered respectable sales. Now the U.S. edition is out, published by Farrar, Strauss & Giroux, and it will be interesting to see how it is received in the long term here.

For this is a very different crime fiction/thriller/police procedural to what American readers are used to. For one thing the protagonist is not a detective, although he has been a police detective in the past and for most of his professional career. But at the time that we meet Yoshinobu Mikami, he has for several months been the press director for the police department, charged with liaising with journalists and getting out the story which the police want to get out to the public. It's a role that he finds something like a strait jacket and he does not embrace it. He spends much of his time longing to be transferred back into the Criminal Investigation Division.

Moreover, when we meet Mikami, he and his wife have suffered their own tragedy. Their teenage daughter has run away from home and even though the thousands of police across the country are on the lookout for her, no one has seen her. Periodically, Mikami and his wife are called to various morgues to look at the bodies of teenage girls to determine if this one is in fact their daughter. They have just completed such a sad journey at the beginning of the novel. But the latest body was not their daughter and so hope still lives.

Meanwhile, on the job, Mikami is looking at the fourteenth anniversary of the kidnapping of a seven-year-old girl named Shoko who was held for ransom but was subsequently killed even though the ransom was delivered as instructed. We are told that this is the only kidnapping or murder in all those years that the police department of this Prefecture has not solved(!), and it is viewed as an indelible stain upon the entire department. For fourteen years they have continued to work the case but are no nearer to solving it and now the statute of limitations will run out in just a year.

Now, on the anniversary of the kidnapping, the police commissioner is planning to come from Tokyo for a visit to the crime scene and to pay his respects to (and have a photo op with) Shoko's family. It is up to Mikami as press director to arrange all this.

For much of this very, very long (almost 600 pages) book, we follow Mikami as he works to accomplish this task. In so doing, he runs into incredible bureaucratic tangles, something like office politics to the nth degree. At the same time, he must wrestle with the press and try to keep them in line and happy. It seems impossible. Mikami's mental and physical health seem at risk in all of this.

The fourteen-year-old kidnapping case is referred to as Six Four for reasons having to do with the year of the emperor's reign in which it occurred. So much of this novel is like a tour of the culture of Japan. We see the police, on the way to interview a witness, stopping to buy a "home-visiting gift" of rice crackers. Visits to Shoko's family's home involve the ritual burning of incense at the household shrine. Much of the plot and much of the press' irritation with the press director's office turns on the Japanese practice of granting widespread anonymity to those involved in crime cases. And throughout, there are repeated references to the cops' concerns with "losing face" in the community. Indeed, some of those involved in the unsuccessful investigation of the crime have had their lives ruined by their failure.

Yes, this is a very different sort of crime fiction. Passionate as they are about their cases, I can't imagine John Rebus or Harry Bosch worrying about losing face, or spending fourteen years locked in a room because they feel responsible for errors made in the original investigation, as one of the technicians here does.

Reviewing the old case, Mikami begins to see some anomalies and finally gets a chance, near the end, to act as a detective as well as a press director.

I was captivated by this plot from the first, but as the novel went on, seemingly endlessly, I lost a bit of my enthusiasm for it. By the end, I was leaning toward a three-star review, but on balance, I decided to go with four stars. It is a very well-plotted story and the writer plays fair throughout. The clues are there if we are smart enough to pick them up. The story is seen entirely through the eyes of Mikami and told from his point of view, and the reader is left hoping by the end that this conflicted man will finally find some peace.

35 of 40 people found the following review helpful.
"Rarely Have I Read a Contemporary Novel with Such Interesting and Well-Rounded Characters"
By William Shifflett
Don't let the negative reviews dissuade you from reading this remarkable novel -- especially if you are looking for a more complex and nuanced understanding of police work in another country. While not a traditional crime / detective novel (this is one of the key reasons some are giving such harsh reviews), Six Four offers up lots of mystery and a cold kidnapping/murder case that is at the heart of the narrative. However, instead of focusing on a detective who is trying to solve the cold case, Hideo Yokoyama's protagonist is a former detective who once tried to solve the case but who is now working in the police department's media relations office. Throughout the novel, he is torn between his loyalty to his fellow detectives and his new administrative colleagues. While at times this "inside baseball" of office politics can feel a bit overwrought, I still found it fascinating. The depiction of office politics is also key to fleshing out the author's many multi-dimensional characters. And by "many" I mean "many". Rarely have I read a contemporary novel with such interesting and well-rounded characters. I will definitely be reading the next of Hideo Yokoyama's novels to be translated into English.

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Rabu, 25 April 2012

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The Manchester Physics Series General Editors: D. J. Sandiford; F. Mandl; A. C. Phillips Department of Physics and Astronomy, University of Manchester Properties of Matter B. H. Flowers and E. Mendoza Optics Second Edition F. G. Smith and J. H. Thomson Statistical Physics Second Edition F. Mandl Electromagnetism Second Edition I. S. Grant and W. R. Phillips Statistics R. J. Barlow Solid State Physics Second Edition J. R. Hook and H. E. Hall Quantum Mechanics F. Mandl Particle Physics Second Edition B. R. Martin and G. Shaw the Physics of Stars Second Edition A. C. Phillips Computing for Scientists R. J. Barlow and A. R. Barnett Electromagnetism, Second Edition is suitable for a first course in electromagnetism, whilst also covering many topics frequently encountered in later courses. The material has been carefully arranged and allows for flexi-bility in its use for courses of different length and structure. A knowledge of calculus and an elementary knowledge of vectors is assumed, but the mathematical properties of the differential vector operators are described in sufficient detail for an introductory course, and their physical significance in the context of electromagnetism is emphasised. In this Second Edition the authors give a fuller treatment of circuit analysis and include a discussion of the dispersion of electromagnetic waves. Electromagnetism, Second Edition features:

  • The application of the laws of electromagnetism to practical problems such as the behaviour of antennas, transmission lines and transformers.
  • Sets of problems at the end of each chapter to help student understanding, with hints and solutions to the problems given at the end of the book.
  • Optional "starred" sections containing more specialised and advanced material for the more ambitious reader.
  • An Appendix with a thorough discussion of electromagnetic standards and units.

Recommended by many institutions. Electromagnetism. Second Edition has also been adopted by the Open University as the course book for its third level course on electromagnetism.

  • Sales Rank: #1713512 in eBooks
  • Published on: 2013-06-05
  • Released on: 2013-06-05
  • Format: Kindle eBook

From the Publisher
Revised and updated, this work continues to explore the field of electromagnetism, presenting selected topics in a concise, instructive and stimulating way for students of physics. Arranged logically, early chapters cover such topics as electric charge, Gauss' law, polarization, electrostatic field calculations, the magnetic field and magnetic dipole, Ampere's law and magnetic materials. Later chapters examine electromagnetic induction, networks, filters, alternating currents and transients, Maxwell's equations and waveguides. Also included are end-of-chapter problems with answers at the back of the book.

From the Back Cover
The Manchester Physics Series General Editors: D. J. Sandiford; F. Mandl; A. C. Phillips Department of Physics and Astronomy, University of Manchester Properties of Matter B. H. Flowers and E. Mendoza Optics Second Edition F. G. Smith and J. H. Thomson Statistical Physics Second Edition F. Mandl Electromagnetism Second Edition I. S. Grant and W. R. Phillips Statistics R. J. Barlow Solid State Physics Second Edition J. R. Hook and H. E. Hall Quantum Mechanics F. Mandl Particle Physics Second Edition B. R. Martin and G. Shaw the Physics of Stars Second Edition A. C. Phillips Computing for Scientists R. J. Barlow and A. R. Barnett Electromagnetism, Second Edition is suitable for a first course in electromagnetism, whilst also covering many topics frequently encountered in later courses. The material has been carefully arranged and allows for flexi-bility in its use for courses of different length and structure. A knowledge of calculus and an elementary knowledge of vectors is assumed, but the mathematical properties of the differential vector operators are described in sufficient detail for an introductory course, and their physical significance in the context of electromagnetism is emphasised. In this Second Edition the authors give a fuller treatment of circuit analysis and include a discussion of the dispersion of electromagnetic waves. Electromagnetism, Second Edition features:

  • The application of the laws of electromagnetism to practical problems such as the behaviour of antennas, transmission lines and transformers.
  • Sets of problems at the end of each chapter to help student understanding, with hints and solutions to the problems given at the end of the book.
  • Optional "starred" sections containing more specialised and advanced material for the more ambitious reader.
  • An Appendix with a thorough discussion of electromagnetic standards and units.
Recommended by many institutions. Electromagnetism. Second Edition has also been adopted by the Open University as the course book for its third level course on electromagnetism.

Most helpful customer reviews

8 of 8 people found the following review helpful.
Excellent, Readable! Like Physics ought to be!
By A Customer
The text is lucid in its presentation of what is often viewed as a difficult subject.
Starting with no more than a sound understanding of sixth form (high school) Mathematics and Physics, the authors proceed to underpin elementary concepts of electrostatics, simple circuits, and magnetism with the rigour and completeness demanded at University level. New mathematical ideas are introduced gently (so naturally, in fact, that the reader does not feel that (s)he is being asked to learn some new things!) and blended into the key Physical concepts.
The book accelerates through a whole lot of material and tacitly introduces the reader to Maxwell's Equations without calling them so. Only after all of the core physical concepts - Dielectrics, Steady Currents and Magnetic Fields, Ferromagnetism, Electromagnetism/Induction - have been covered, do the authors venture to integrate the mathematics into Maxwell's equations. This emphasis on the Physics (with the Mathematics working merely as a tool) works really well and is central to the readability of this book.
The latter chapters explore Transmission Lines, Electromagnetic Waves (which the mathematically inclined texts like to boast about as solutions of Maxwell's Equations), and the beginnings of Relativistic Electrodynamics.
All in all, an excellent, enjoyable book - highly recommended! Makes Physics fun!
Lastly, I might add that I was one of the "guinea pigs" at Manchester who benefited directly from the materials in this book and others in the Manchester Physics Series.

5 of 5 people found the following review helpful.
Excelent Introductory Text
By A Customer
I had to read this book cover to cover for E.M. class and I found it's layout and presentation very well done. Excelent review of magnetostatics, electrostatics, H & D fields, Maxwell's Eqns, etc. In conjuntion with E.M. Fields and Waves by Lorrain, provides all the necessary texts needed for undergradute courses in E.M.

4 of 4 people found the following review helpful.
Readable, Enjoyable! Like Physics ought to be!
By A Customer
The text is lucid in its presentation of what is often viewed as a difficult subject.
Starting with no more than a sound understanding of sixth form (high school) Mathematics and Physics, the authors proceed to underpin elementary concepts of electrostatics, simple circuits, and magnetism with the rigour and completeness demanded at University level. New mathematical ideas are introduced gently (so naturally, in fact, that the reader does not feel that (s)he is being asked to learn some new things!) and blended into the key Physical concepts.
The book accelerates through a whole lot of material and tacitly introduces the reader to Maxwell's Equations without calling them so. Only after all of the core physical concepts - Dielectrics, Steady Currents and Magnetic Fields, Ferromagnetism, Electromagnetism/Induction - have been covered, do the authors venture to integrate the mathematics into Maxwell's equations. This emphasis on the Physics (with the Mathematics working merely as a tool) works really well and is central to the readability of this book.
The latter chapters explore Transmission Lines, Electromagnetic Waves (which the mathematically inclined texts like to boast about as solutions of Maxwell's Equations), and the beginnings of Relativistic Electrodynamics.
All in all, an excellent, enjoyable book - highly recommended! Makes Physics fun!
Lastly, I might add that I was one of the "guinea pigs" at Manchester who benefited directly from the materials in this book and others in the Manchester Physics Series.

See all 8 customer reviews...

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Senin, 23 April 2012

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  • Sales Rank: #7185729 in Books
  • Published on: 1600
  • Binding: Paperback

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  • Sales Rank: #2939013 in Books
  • Published on: 1945
  • Binding: Hardcover

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  • Sales Rank: #6385 in Books
  • Brand: Brand: Prentice Hall
  • Published on: 2014-01-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x 1.00" w x 8.40" l, 2.80 pounds
  • Binding: Paperback
  • 672 pages
Features
  • Used Book in Good Condition

About the Author

As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Armstrong is an award-winning teacher of undergraduate business students. Professor Kotler is one of the world’s leading authorities on marketing. Together they make the complex world of marketing practical, approachable, and enjoyable.

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds an undergraduate degree and a master’s degree in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.

But Professor Armstrong’s first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, he has worked closely with business student groups and has received several campus-wide and Business School teaching awards. He is the only repeat recipient of the school’s highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-campus University of North Carolina system.

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson Prentice Hall), now in its 14th edition and the world’s most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; the European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.” A recent Forbes survey ranks Professor Kotler in the top 10 of the world’s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth “most influential business writer/guru” of the twenty-first century.

Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with many major U.S. and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled and lectured extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.

Most helpful customer reviews

22 of 23 people found the following review helpful.
Great basic marketing text at a great price!
By A Customer
I use this textbook to teach about 1,500 students per year in my courses. I find the book to be well-written and interesting. More importantly, *many* students tell me that enjoy reading the book. (I can tell you that it is rare to have students providing positive feedback on textbooks that are required reading). Armstrong and Kotler are leaders in the field, and their hardcover book holds the largest market share among U.S. universities. Books don't make it to the 10th edition (or 5th for paperback) w/o being good!

7 of 7 people found the following review helpful.
lots of info, but not an easy read
By coltsfan1
This book says it is an introduction to marketing but it seems very comprehensive. I am more than halfway through the book and have found this book difficult to read. The author goes to great lengths to describe in very non-specific terms concepts that are not that complex and seems overly wordy IMHO. Also this is a large softcover book, therefore it is very floppy and does not lay easily on your lap or holding it in your hands. If you don't have a desk or table to set this on, you will battle this book while reading it.

5 of 5 people found the following review helpful.
Really interesting read
By Cameron
I have to say, I'm pretty surprised by the 3 star reviews here. This is one of the best textbooks I've ever had to deal with. The book does not seem too fact-heavy at all; it moves through the chapters at an almost conversational pace. It is very well written and pretty entertaining in my opinion. I would open this book to do the assigned reading and find myself reading a segment completely unrelated to the assignment because I was genuinely interested in what it was saying.

This book also seems very up-to-date. I was surprised by some of the examples the book references because it feels as if they'd only happened yesterday.

I suppose this review doesn't really matter because if this is the book your professor chose, you don't really have the luxury of choice. So I guess I'll just end on the note that I really enjoyed this book, and I think that you will, too.

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