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Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.
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It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.
- Sales Rank: #675482 in Books
- Published on: 2016-01-02
- Original language: English
- Number of items: 1
- Dimensions: 8.40" h x .80" w x 5.40" l, .79 pounds
- Binding: Paperback
- 272 pages
From the Back Cover
STRATEGY IN ACTION
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WINNER OF COMMUTER'S READ, CMI MANAGEMENT BOOK OF THE YEAR
AND AMAZON’S BEST BUSINESS BOOKS AWARD
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The Strategy Book focuses on how you can create powerful strategies to deliver success in a competitive world. It answers the following questions:
- What do we know about strategy?
- What can creative strategy do for you?
- How can you effectively create winning strategies?
- How to think and act strategically?
- How can you engage people with strategy?
- How do you avoid pitfalls, problems, and screw-ups?
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Using the art and science of strategy, The Strategy Book has been fully updated and will help you tackle the really important challenges you face both in developing strategies and putting them into action. Its aim is to give you best ideas wrapped up in a usable, enjoyable package.
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'Max Mckeown demystifies the strategy process
and challenges the reader to really think and take action. �
With its rich array of strategy tools, this book will help
bridge the "theory-practice gap" to produce results
which really matter.'
Professor Linda Holbeche, author of The High Performance
Organisation , Centre for Leadership
Innovation, University of Bedfordshire
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‘A great and truly helpful book which I fully expect to
reference back to for years to come.’
Geir Holmer, ex-Virgin Media Independent Consultant
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About the Author
Max Mckeown is an author, consultant�& popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD�& MBA with a speciality in strategy and strategic change. His clients include: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and Topshop.
Most helpful customer reviews
1 of 1 people found the following review helpful.
The Strategy Desk Reference Book
By Sara C.
This Second Edition of The Strategy Book, continues the great work of the first presenting tremendously useful frameworks in an understandable and concise way. The examples from the real world have been strengthened but aren't long winded. Out of many strategy books I read during my MBA I found the toolbox section of this book the most useful. I've used it at work and actually ended up giving my copy of the old edition to a coworker who really found it helpful. I'd highly recommend this book not just to MBA students, but to those in business who want to rethink how they approach their strategies.
This book is not meant to be an all encompassing textbook on strategy. It is meant to be a good high level introduction and handy desk reference guide for those who have studied this material elsewhere. For those who want to dive deeper into any of he topics the references are quite handy. For the price, you really get a lot of strategic bang for your buck.
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