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Consumer Behavior: A Primer, by Gail Tom
Fee Download Consumer Behavior: A Primer, by Gail Tom
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The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.
- Sales Rank: #96816 in eBooks
- Published on: 2012-06-04
- Released on: 2012-06-04
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great book!
By Claudio Racciatti
Clear, great explanations, I would recommend this book for anyone who wants to understand consumer behaviour. Not so basic but neither excesively complex.
0 of 0 people found the following review helpful.
Too mant typos in ebook!
By Bree J. Morrison
Good content but a number of typos that make the book less quality. I hope someone who can edit the ebook reads this and fixes the many typos. Distracting when reading. Low price should not mean low quality.
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