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HR from the Outside In: Six Competencies for the Future of Human Resources, by Dave Ulrich, Jon Younger, Wayne Brockbank, Mike Ulrich

HR from the Outside In: Six Competencies for the Future of Human Resources, by Dave Ulrich, Jon Younger, Wayne Brockbank, Mike Ulrich



HR from the Outside In: Six Competencies for the Future of Human Resources, by Dave Ulrich, Jon Younger, Wayne Brockbank, Mike Ulrich

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HR from the Outside In: Six Competencies for the Future of Human Resources, by Dave Ulrich, Jon Younger, Wayne Brockbank, Mike Ulrich

“This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.”
―Edward E. Lawler III, Professor, University of Southern California

“This book is a crucial blueprint of what it takes to succeed. A must have for every HR professional.”
―Lynda Gratton, Professor, London Business School

“One single concept changed the HR world forever: ‘HR business partner’. Through consistent cycles of research and practical application, Dave and his team have produced and update the most comprehensive set of HR competencies ever.”
―Horacio Quiros, President, World Federation of People Management Associations

"Packed with facts, evidence, and prescriptive advice. It is about being a business leader first, and an HR professional second.”
―Randy MacDonald, Senior Vice President, Human Resources, IBM Corporation

"The concepts and competencies presented in this book provide HR leaders with new insights."
―Gina Qiao, Senior Vice President, HR Lenovo

“Powerful, relevant and timely! Defines "new HR" in a pragmatic way. This book is a must for leaders and HR folks who seek to create sustainable competitive advantage.”
―Satish Pradhan, Chief, Group Human Resources, Tata Sons Limited

“You can’t argue with the data! This book is a definitive and practical guide to learning the HR competencies for success.”
―John Lynch, Senior Vice President, HR, General Electric

“A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.”
―Sue Meisinger, Distinguished speaker and author, former CEO of SHRM

"Read this book for a unique long-term perspective on where HR competencies have brought us and must take us in future."
―John Boudreau, Professor, University of Southern California and Research Director, Center for Effective Organizations

  • Sales Rank: #29447 in Books
  • Published on: 2012-07-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.20" w x 6.20" l, 1.30 pounds
  • Binding: Hardcover
  • 336 pages

About the Author

Dave Ulrich is a Professor at the Ross School of Business, University of Michigan, a partner at the RBL Group, and Executive Director of the RBL Institute. He studies how organizations build capabilities of leadership, speed, learning, accountability, and talent through leveraging human resources. He has helped generate award winning data bases that assess alignment between strategies, organization capabilities, HR practices, HR competencies, and customer and investor results. He has published over 200 articles and book chapters and 23 books.

Jon Younger is a partner of the RBL Group, leads the firm’s strategic HR practice, and is a director of the RBL Institute. Jon's career has combined experience in consulting, executive management and HR leadership. He has also managed executive compensation and HR strategyHe is a co-author of many articles and book chapters and two books: HR Transformation (2009 Justin Allen, Wayne Brockbank, Jon Younger, Mark Nyman), and HR Competencies (2008 Wayne Brockbank, Dani Johnson, Kurt Sandholtz, Jon Younger). His articles have appeared in HR Management Journal, HR Planning Journal, Harvard Business Review, Strategic HR Review among others.

Wayne Brockbank is a Clinical Professor of Business at the University of Michigan's Ross School of Business and an Emeritus Partner in the RBL Consulting Group. At the Ross School of Business, he is the Co-director (with Dave Ulrich and Dick Beatty) and core faculty of the Advanced Human Resource Executive Program. He is also the Director of HR executive programs in Hong Kong, India, Singapore, and United Arab Emirates. Over the past twenty years, these executive programs have been consistently rated as the best HR executive programs in the United States and Europe by the Wall Street Journal, Business Week, Fortune and Leadership Excellence. He serves on the core faculty to Michigan's senior management executive programs in India. He has held visiting faculty appointments in Argentina, Australia, China, Hong Kong, India, the Netherlands, Kuwait, and Saudi Arabia.

Mike Ulrich is a PhD student at the Moore School of Business, University of South Carolina. Before returning to the university, he was a Research Associate for RBL Group where he led the data collection and analysis of the RBL/Michigan global HRCS. Mike's background is focused on research methods and statistical analysis. Mike's work with The RBL Group focused on managing the firm’s many research studies (including the HRCS, Leadership Code, and talent management research).

Most helpful customer reviews

16 of 17 people found the following review helpful.
Insight with Impact - Essential Guidance for Progressive HR Practitioners
By Allan - Stirling
First and foremost it's important to note that the insights, observations and competencies identified in this book are based upon research - the largest global data set ever collected from HR professionals and their business leaders and partners according to the authors. There are no doubts that for the last 25 years these guys have blazed a trail in the HR Competency space and this work looks set to cement their position as the leading thinkers and the 'go-to' people for progressive HR professionals seeking to improve their own personal impact and their ability to drive business results.

The authors outline 6 core competencies that have been extrapolated from the research:
1. Strategic Positioner - HR professionals must develop the skills to influence strategy formulation and position the organisation for ongoing success.
2. Capability Builder - HR professionals must be able to identify and build organisational capabilities
3. Innovator & Integrator - HR professionals should innovate and integrate systems that align talent, leadership and organisation practices to the goals of the firm
4. Technology Proponent - Advice on how to use technology to connect talented employees and smooth out HR processes
5. Change Champion - The authors give counsel on how to initiate and sustain change
6. Credible Activist - HR professionals should continue to build personal credibility and a point of view about the organisations for which they work.

The book is practical and the authors have used many case studies and examples to give food for thought to practitioners. Terrific insights presented in a way that will allow you to have more impact. Highly recommended.

10 of 11 people found the following review helpful.
Comprehensive, Useful and Good Read (with a few key flaws)
By patricia Salsbury
As usual, Ulrich and company have written a well researched book that offers a very comprehensive instruction regarding the vast range of skills and actions to operate effectively in HR. I really liked the suggestions that matched up with the skills they proposed. In total, this is an excellent resource for HR professionals to draw upon in self-evaluating, but also plotting a course for development. It has a few key flaws though that I had trouble with. The first one being that they have suggested that the next step in HR's evolution is "customer centric." While no one would argue with the attractiveness of the notion, it's a bit of an academic point of view. For real practitioners who are adding value both tactically and strategically, the real next step in HR's evolution is to work cross-functionally at the organizational level on a company-wide basis delivering human capital initiatives. There is still a long way to go for the HR community to accomplish this. Advising HR to visit customers and learn what they do to help your own business is excellent, but not to the point where we suggest that this is the next evolutionary step. There are other hills and valleys to climb before we think that our role is to develop strategic relationships with our customers, many whom are very different from one another. Some of their examples weren't practical in this regard.
Also, they seem to mix skills to the point where their descriptions of these skills get too complicated, and again, are a bit academic. Example: "Strategic Positioner." Maybe I'm being picky, but it seemed like they crammed lots of requirements into 6 skills sets. Maybe they should have split them into a few more.
Last, and I"m not sure whether this is a compliment or critique, but the book was so overwhelmingly filled with skills requirements and subsets of other requirements, that it was hard to process it into an action plan. Practioners need books that are concise and with a roadmap or process.
Despite these critical comments, I am happy to have read the book and don't let these few knocks get in the way of understanding that the book is well worthwhile reading. I will refer to certain aspects of the book in my own business.

3 of 3 people found the following review helpful.
They've done it again!
By Alan Swire
CEOs and organizational leaders now place a greater emphasis on the workforce and corporate culture than ever before. They realize the dominant role of "intangibles" in company success today and increasingly turn to HR for advice and solutions. As a consequence, many HR professionals and leaders face a steep and urgent need to improve their skills across the board. Yet those who have followed the advice of Ulrich and team over the years are probably already leading their organizations in executing and even determining strategy. Chief HR Officers in those organizations most likely find themselves among the top decision-makers and influencers. Yet, in HR From the Inside Out the authors argue that this isn't enough, change is with us again and this time HR must look outside the organization.

In leading companies, HR has made massive strides since the days, not too long ago, when it was mostly dismissed as an administrative function - necessary but certainly not strategic. Dave Ulrich, with partners including Jon Yonger, Norm Smallwood, Wayne Brockbank and others have been our undisputed oracles - at the forefront of a changing profession for decades. For more than 25 years, they have been tracking HR competencies in the US and worldwide. Every five years the group releases its latest findings and the analysis and insights almost always describe profound changes to the profession that help thousands of HR leaders move their teams to the next level. The 2012 findings synthesize input from more than 20,000 individuals in 635 business units from around the world; the results are in and they may be more revolutionary than ever before.

HR From The Inside Out is an exceptionally compelling report of where HR is headed next, what key competencies will be required and, as importantly, how those skills can be acquired in as short a time frame as possible. Consider the following questions:

* Are you already thinking beyond HR integration, beyond being a business partner and even beyond strategy to include a deep knowledge of the real "business of the business?"
* Do you have close relationships with customers, investors, suppliers, partners and the communities your company does business in? Do you seek their perspectives and work with them to co-create the future for your organization?
* How much do you know about the business broadly, including the global framework in which your organization does business?
* Are you a student of the environment in which your organization conducts business. Do you follow the political, societal, regulatory, economic, demographic and technology landscapes that impact it?
* Are you still seeking a "seat at the table" or are you "on the bridge," meaning, is HR asked for its opinion before any key decisions are made? Is HR able to add value through its deep knowledge of the people factors in the organization combined with its broad knowledge of the business?
* Do you wait to be asked or does HR proactively shape strategy and build a workforce capable of executing on the organization's highest priorities?
* Do you respond to change or continuously prepare the organization for constant change?
* Are you still building expertise in HR technologies or have you moved on so that you are now using technology and networks to manage knowledge and the flow of information throughout the organization?

If the list seems intimidating, the book is anything but. Indeed, practical recommendations, tools, examples and guides are offered page after page. The next great leap for the profession is described brilliantly and with a blueprint for action at every step. I recommend this book in the strongest terms to every HR practitioner and leader that wants to get out or stay out in front of a dynamic and increasingly critical profession.

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