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Networking Is Dead: Making Connections That Matter, by Melissa G Wilson, Larry Mohl
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Are you
...hoping your next networking event will be “the one”?
...collecting mountains of business cards?
...having countless breakfasts and lunches?
...thinking about what you give and get?
Then your way of networking is...dead.
With social networks, teleconferencing, and webinars, you are able to meet more people in more ways than ever before. But that doesn’t mean you’re creating new possibilities through valuable connections.
Networking Is Dead offers a new approach to fundamental networking misconceptions. Authors Melissa G Wilson and Larry Mohl show it’s the quality rather than the quantity of connections that counts. Their fable tells the story of connection expert Dan guiding Meredith, an outgoing social media expert, and Lance, a shy accountant, to build relationships that matter to them and their businesses. It shows an effective process that lets you:
• Deepen existing relationships and make meaningful new ones
• Connect across your own company to strengthen your business
• Find people with similar values to embark on mutually beneficial opportunities
• Leverage your connections instead of being overwhelmed by them
Networking Is Dead is an engaging story that provides easy-to-implement tips at the end of each chapter. This powerful combination of story and time-tested action steps provides a comprehensive roadmap to achieve even your toughest goals.
Networking is dead, but making connections that matter will bring new possibilities to life for you and your organization.
- Sales Rank: #2405376 in Books
- Brand: Brand: BenBella Books
- Published on: 2012-12-18
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x 5.75" w x .75" l, .75 pounds
- Binding: Hardcover
- 176 pages
- Used Book in Good Condition
From Publishers Weekly
Wilson (founder of Networlding) and Mohl (chief innovation officer at Performance Inspired Inc.) take a moderately successful storytelling approach to teach readers about social networking. Meredith and Lance, who work in social media marketing and accounting, both want to build a better network. Dan, a specialist, offers a new take on networking. Not limiting himself to why and what, Dan shows that it is the how of networking that's important: making those introductions, creating those relationships, and showing who you are over what you do for a living. Despite the useful new ideas, Wilson and Mohl's lessons are not radical. The narrative progresses from showing us the steps necessary to forge meaningful relationships to encouraging the reader to keep this process alive, review the lessons, and inspire others. Though the book provides an extra dimension and offers lessons that are often simple and strong, it lacks the informative punch that a more fully developed and straightforward book would have accomplished. (Nov.)
Review
“This book makes networking easy and enjoyable. The authors understand that connecting with others who share your values and principles is more important than connecting with people who are simply in fields similar to yours. As business changes at an ever faster pace, it’s important to build a strong network—not only so you can thrive, but also so that others can thrive through you.”
—Ken Blanchard, coauthor of The One Minute Manager� and Great Leaders Grow
“Yes, this is another book about networking, but if you think you've seen it all (or read them all) ... this one is worth adding to your shelf. It takes networking to a whole new level by talking about truly making connections in some new and time-sensitive ways that give you the edge over others who are trying to do the same ... and haven't read this book!”
—Beverly Kaye, Founder & Co-CEO, Career Systems International, coauthor of Help Them Grow or Watch Them Go: Career Conversations Employees Want
“Integrity and authenticity in communications—“being real”—cut through the clutter to create and sustain quality relationships. This book guides the building of grounded relationships that transcend the speed and quantity of hollow communications—to deliver those that matter.”
—Jeanne Bliss, President & Chief Customer Officer, CustomerBliss, author of I Love You More than My Dog
“The best networkers realize it’s not the WHAT or the HOW of what you do that attracts people to you, but rather the WHY that ‘inspire[s] connections and more opportunities,’ and that reveals your passion, which allows you to be what they term ... an ‘attractor of possibility.’ This book will change the face of networking in some very positive ways.”
—Bob Littell, Chief NetWeaver, author of The Heart and Art of NetWeaving and Raising Your R&R Factor: How Referable & Recommendable Are You?
About the Author
Melissa G Wilson is one of the world's leading experts on the development of online networks as a means of accelerating brand growth, sales, and innovation inside and outside of organizations. She is also one of the top 10 LinkedIn strategists and trainers. For more than a decade, Wilson and her team at Networlding have provided exceptional relationship selling, marketing, and management programs for organizations such as Motorola, AT&T, CNA, American Express, and Disney. Wilson’s Networlding program has been licensed by universities such as Yale and corporate universities such as Motorola University.
Wilson has also been a guest on both radio and television including the TODAY show, CNN, WGN, CNBC and FOX. One of her books was featured on The Oprah Winfrey Show. She has also won a Consummate Speaker of the Year Award. Wilson’s passion is helping young professionals get better starts in their lives. To this end she created a special initiative, Leadership 12-29.
Larry Mohl is the Chief Innovation Officer and a founding partner of Performance Inspired, Inc., a research-based learning and consultancy firm specializing in assisting organizations to increase workplace and marketplace performance by activating the proven “Drivers of Inspiration.” Mohl is a nationally recognized thought leader, author, speaker, chief learning officer for Fortune 100 companies, and entrepreneur.
As Chief Learning Officer for the Personal Communications Sector of Motorola Inc., The American Express Company, and Children’s Healthcare of Atlanta, Mohl has pioneered innovative approaches to leadership development, knowledge communities, and integrated talent management. As a senior human resource leader and well-known change architect, Mohl’s contributions have included development of talent strategies and implementation of company-wide programs that have led to measurable increases in employee engagement, retention, leadership supply, and organization capability.
Most helpful customer reviews
4 of 4 people found the following review helpful.
It's all about the Focus
By Rebecca Miller
I read this book yesterday while in an airport and on a short flight - I plan on reading it again soon and start working the bullet points at the end of each chapter.
The authors give us a story of two friends who want to expand their business opportunities and who are both struggling; one with too many contacts and one with not enough. They decide to start their new year figuring out a better way and their mentor teaches them through several basic lessons how to quit "networking" and start making connections that matter.
What I (re)learned from this story is that when we work with and cultivate relationships with people whose values we share, we enrich ourselves and others. Yes, we may become financially enriched, but just as important, we become emotionally and spiritually enriched.
Our lives are busy and full of commitments, that is why we need to focus on those few very important relationships in our lives. We need to be very particular with whom we are spending our time and energy (the inner circle), so that this time and energy is well-spent and yields dividends.
I would like to see an accompanying workbook or group materials based on this book. Just my .02.
R Miller
5 of 5 people found the following review helpful.
10 Inner Circle Exchangers Vs. 10,000 friends: Which would you choose?
By Bobbye Middendorf
In this engaging business fable, the new face of networking emerges: When you can be connected to anyone on the planet within "six degrees of separation," the potential for overwhelm is great. And getting actual business results in this numbers game turns out to be more smoke and churn than genuine opportunities. Starting with your business "why" is the crucial first step, one that grows and evolves with you and your business. This approach really resonates with me and affirms what I have experienced in more than 30 years in business. In our world of frenetic connecting, authors Melissa and Larry reveal the secrets for developing quality connections at a humane and highly productive pace. Fall in love with their 10 inspiring lessons from two masters of making connections that matter. Like the growing slow food and slow money movements, the reality that a smaller number of quality connections makes a bigger difference in your life and results is way past due. A great story with potent lessons for connecting more deeply.
1 of 1 people found the following review helpful.
Great Book for a New Business
By Dr P.
Connections is the way of introducing New Products and New Ideas to the masses.
If you always do what you have always done...you will always get the same results.
If you need new results...try something new!!!
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